The Jodha Bai collection draws from the drive, creative power and many accomplishments of strong women. The history of fierce Rajput women has always been an inspiration to us. Jodha Bai, named after one of India’s first, strongest and most influentialfemale royal thought leaders, the Rajput Princess Jodha Bai. This Rajput Princess was equal to men in love, life and battle and these strong traits are translated in the designs: strong, distinctive lines, an expressive appearance, detail and enamel work, with color use inspired by the tradition of North India.
The creation of Van Gelder Jodha Bai Collection
Noëlle: “We have always felt deeply inspired by the drive, creative power and many accomplishments of strong women in life and business and we are extremely privileged to be standing on the shoulders of strong entrepreneurial women in our family. India’s past and present also knows many examples of these strong female role models who made their marks in various shapes and forms in Indian society. With the inspiration and design of the Jodha Bai collection we aim to honour the importance and value of these strong women.”